Alecrins is an inclusive pedagogy initiative focused on transdisciplinarity and diversity, aiming to build and strengthen bonds between family, school, and children. The challenge here was to engage, encourage, and welcome parents and schools. The development of this brand was based on pedagogical and educational studies, timeless and intergenerational structures, combined with symbols and aesthetics that evoke the ideas of freedom, plurality, inclusion, diversity, horizontality and dialogue.
Service: brand identity, design system and website
